There is beauty in everything, including preloved items.
Many of them are even still valuable to resell. Instagram could be the right social media channel to display the hidden beauty possessed by your preloved items.
Make sure you know the secrets first on how to leverage their value and make them sell quickly!
1. Pick valuable items to sell
First thing before selling an item, make sure that it’s still worth buying: items that currently back in trend, branded items, rare or collectible items, preloved but in mint condition, or timeless classics that would never go out of style.
2. Display beautiful, well thought-out photos
Shops with signature style or specific characteristic appear more professional, hence more trusted. You can create the characteristic in simple ways: choose a unique background, use consistent filters, and have a good quality lighting for every photo.
3. Focus on the good stuff
It could be the item’s quality itself, the brand, the uniqueness, or anything else. Mention it in the caption, or include some close-ups.
4. Provide details (clearly & honestly)
The most basic details you can provide, for example, are the size or dimension and colors. But since “preloved” mean second hand, you can also mention the item’s history that may be appealing for customers. On the other hand, you also need to mention the defects your items may have, to avoid fraud accusations.
5. Utilize the hashtag
Hashtag is an effective feature to get your images circulating all over the platform. Say, you’re selling a rare Star Wars merchandise, you can add some hashtags on the caption, starting from the general ones: #StarWars #merchandise #vintage, and going to the more detailed ones after: #StarWarsIndo #VintageToy, #StarWarsSecondHand, etc. Please avoid using improper hashtags, e.g.: putting #fashion on your non-fashion related items.
6. Throw some teasers
Having your latest collection coming up? You can create teasers before uploading the photos, so followers will be noticed beforehand. It’s a great way to get your potential buyers excited and pique their curiosity.
7. Have discount days
Yes, every seller needs marketing gimmicks once in a while. Discounts could make the unsold items appear more worth buying. It’s better to earn small money than nothing at all, right?
I guess the secrets are quite easy to apply, right? Which point do you think is the most important one?
Enjoy having your own 2.0 flea market!