These last few months, we worked with Greenpeace Indonesia in their campaign to save Indonesia’s peat land and end forest fire. The main idea is to invite many good content creators to create various type of content (co-creation) to be used as campaign materials. Their work can be viewed on Greenpeace Indonesia’s Facebook Page, such as video from Kok Bisa about forest fire, video from Movio Initiative about canal damming, and 360 AR video from Festivo that took place in the middle of the burnt forest.
You tried everything, and yet engagement is still plummeting. You shared killer quotes from well-loved figures; you published sparkling (and expensive) infographics showing jaw-dropping data; you posted cat memes, for crying out loud.