Why Storytelling Matters

Dhany Nugraha

Lifelong learner. Content Composer of Communicaption.

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Think of this:
How long the average duration of successful ads or campaigns?
Then we’ll talk about minutes or hours.
How long their messages alive in our mind?
Then we’ll talk about years or decades.

The better a story delivered, the longer the message alive.
So, if you ask why story matters, Jonathan will answer you: